Ariana Grande Is Suing Forever 21 for $10 Million

    • Ariana Grande is suing retail fashion chain Forever 21 over an ad campaign she says used “lookalike” models and falsely suggested her endorsement of their products.
    • Grande had been in negotiations for an endorsement deal with the chain, but they would not meet her asking price. 
    • Grande’s team discovered the ads in February which featured products and models similar to the star’s music videos, including “7 Rings.”
    • Despite being asked to take the ads down, the company kept them up until April.
    • Grande is asking for $10 million in damages.
  • Ariana Grande is suing retail fashion chain Forever 21 over an ad campaign she says used “lookalike” models and falsely suggested the her endorsement of their products, E! News reports. Grande’s representatives had allegedly been in negotiations for an endorsement deal last year, but the deal never happened. Grande reportedly charges up to six-figures for a single social media endorsement, and commands “in the mid-seven figures to over eight figures for longer-term endorsement deals, marketing campaigns, and/or licensing deals for use of her name and likeness,” according to court documents. Forever 21 was unable to land Grande because the amounts they “offered to pay for the right to use Ms. Grande’s name and likeness were insufficient for an artist of her stature,” the documents state. Grande’s team discovered the ads in February which featured products and models similar to the star’s music videos, including “7 Rings.” Despite being asked to pull the ads, Forever 21 kept them up until April. Grande’s lawyers have asked for $10 million in damages.

 

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